Sustainable Cosmetics: Transforming Beauty Standards
Cosmetics are formulations composed of chemical compounds that are either designed using synthetic materials or derived from natural sources. They are intended to improve hygiene and enhance skin conditions, complexion, nails, hair, or teeth, thus preserving, beautifying, and altering appearance. Cosmetics are majorly formulated for skin care by exfoliating, cleansing, protecting, and replenishing skin. This can be achieved with the help of cleansers, toners, lotions, serums, eye creams, moisturizers, balms, and retinol. General-purpose cosmetics include soaps, shampoos, and body washes. Makeup products are gaining high traction in recent years as they conceal blemishes and enhance one’s natural features. As a result, skincare products, haircare products, makeup, and fragrances play a crucial role in personal grooming.
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Sustainability: A Key Strategy in the Cosmetics Industry
Major companies in the cosmetics industry are presently focusing on integrating innovative formulations, advanced preservation techniques, and naturally derived ingredients to improve safety and aesthetic appeal. For instance, key players such as Dow, BASF, and L’Oréal are aiming to achieve their sustainability goals. The new approach of L’Oréal, "L’Oréal For The Future" focused on mitigating greenhouse gas emissions to 50% per product by 2023, thus meeting biodiversity and circular economy goals. Correspondingly, the Green Beauty Initiative of Garnier aspires to accomplish water conservation, waste reduction and management, and sustainable sourcing by running all its operations using 100% energy from renewable sources like solar, wind, hydro, or biomass and reducing plastic pollution by 2050. All such initiatives demonstrate the increasing adoption of sustainable practices. According to Allied Market Research, the cosmetics market is expected to generate a revenue of $864.6 billion by 2032 from $429.2 billion in 2022, registering a CAGR of 7.1% from 2023 to 2032.
Cosmetics Developed Using Naturally Derived Ingredients to Enhance Safety
Cosmetics are developed using preservatives as they play an essential role not only in prolonging their shelf life but also preserving their efficiency and safety once they are unpacked. Manufacturers conventionally use preservatives such as phenol derivatives, formaldehyde donors, and paraben esters, which are known to be synthetically formulated. However, studies revealed that these preservatives are associated with life-threatening health conditions like cancer and endocrine disruption. This, in turn, has enforced governments to implement stringent regulatory policies on the use of synthetic preservatives and their reevaluation. Alarming rise in health issues due to such preservatives has promoted research and development of safer alternatives, which comply with both consumer demand for naturally derived products and regulatory policies. Various strategies have been adopted to develop alternatives to traditional preservatives, including multifunctional ingredients, nature-identical synthetic preservatives, and natural preservatives.
Multifunctional ingredients are products that not only serve the primary purpose of preserving but also exhibit additional benefits such as antimicrobial properties. Thus, their dual functions make them suitable for formulating simpler and more effective preservatives. These compounds include a few emollients and surfactants. On the other hand, nature-identical synthetic preservatives are lab-made varieties of compounds found in nature. This is attributed to the fact that these compounds, although naturally available, are not present in sufficient quantities and are difficult to extract. As a result, preservatives such as sodium benzoate, benzoic acid, sodium sorbate, and sorbic acid are produced in a more cost-effective and sustainable way while meeting their major role in preservation. Alternatively, natural preservatives such as plant extracts and essential oils are witnessing high popularity due to their antimicrobial properties and high efficiency preservation. For instance, ingredients like tea, cinnamon, and thyme extracts preserve and enhance the sensory appeal of products. Thus, all these naturally derived products not only meet consumer expectations but also contribute to improving the efficacy of cosmetics.
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Natural Deep Eutectic Solvents: Innovative Formulations Transforming the Cosmetics Industry
Manufacturers in the cosmetics industry have developed natural deep eutectic solvents (NaDES), which are intended to resolve the consistently faced issues with natural formulations such as stability and solubility. NaDES have the capacity to prolong the shelf life of natural cosmetics as they exhibit biocompatibility and biodegradability. Moreover, they are incorporated with sensitive bioactive compounds, thus playing a key role in the green transformation of the cosmetics industry. Thus, they are useful in multiple applications, including better extraction of natural ingredients, cleaner separation in chromatography, and stabilizing fragile ingredients. NaDES are essential in extracting high amounts of beneficial compounds from plants.
For example, while extracting phenolic compounds from Carthamus tinctorius L. (safflower), they can achieve up to 97% recovery, which implies that NaDES improves the bioavailability of natural ingredients in the final product. In lab techniques like high-performance thin layer chromatography (HPLC), NaDES can be used to safely extract ingredients from herbs such as Ginkgo biloba and Panax ginseng. In traditional techniques like those using alcohols or harsh solvents, when extracting compounds from Ginkgo biloba, undesirable or harmful substances like ginkgolic acids were also extracted along with the beneficial ones. On the contrary, HPLC is a more selective extraction method, which helps prevent harmful substances like ginkgolic acids, making the end product safer. Some natural compounds are considerably fragile or unstable to use in cosmetics. NaDES help stabilize these, allowing more variety and higher performing natural formulations than was previously possible. As a result, NaDES have emerged as an innovative solution for effective extraction of natural ingredients to formulate safe and clean cosmetics.
Closing Statement
Cosmetics have become an important part of daily life, as they not only enhance aesthetic appeal but also protect and replenish skin. These products range from skin care products, hair care products, and general-purpose cosmetics to makeup and fragrances. As sustainable products are gaining high traction, industry leaders such as BASF, Dow, L’Oréal, and Garnier are taking initiatives to develop sustainably sourced products while focusing on water and energy conservation as well as mitigating carbon emissions. Furthermore, innovations such as NaDES play a crucial role in effective and sustainable extraction of natural ingredients to formulate clean and safe cosmetic products.
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Akshata Tiwarkhede is an experienced content editor with nearly 10 years in the field. Recently, she has expanded her expertise into business writing, applying her editorial skills to create clear, precise, and professional content. With a keen eye for detail and commitment to quality, she continues to refine and develop content that aligns with industry standards.
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